Marketing Masterclass: Digital + Social Media Marketing

[mitsumi]

Marketing Masterclass: Digital + Social Media Marketing



Published 12/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 226.08 MB | Duration: 1h 14m

Top digital, social media marketing from a Cambridge University trained instructor and entrepreneur. Facebook, etc.


What you'll learn
How to rapidly sell products
How to leverage social media such as, Facebook, Twitter, Instagram, LinkedIn etc.
How to build a responsive email list
How to perform Search Engine Optimization (SEO)
How to elevate marketing efforts
How to create compelling offers
How to optimize online presence
How to master digital advertising techniques.
How to do video marketing and live streaming
Requirements
Basic knowledge of using the internet
Basic communication and marketing skills
Description
Learn digital and social media marketing from an entrepreneur, an author and a blogger with thousands of followers on global platforms.Learn from a Cambridge University trained instructor who has applied digital marketing strategies to grow business and who has taught business and marketing at higher education level.Do you want to learn how to rapidly sell products?Do you want to learn how to leverage social media such as Facebook, Instagram and LinkedIn?Do you want to learn how to elevate marketing efforts?Do you want to learn how to perform Search Engine Optimization (SEO)?Do you want to learn video marketing and live streaming?Do you want to learn how to create compelling offers?Do you want to learn how optimize online presence?Do you want to learn how to master digital advertising techniques?Great, this course is for you, and you are in the right place!This course will cover everything you need to excel!Inside this course, you'll learn:How to rapidly sell productsHow to leverage social media such as Facebook, Twitter, Instagram, LinkedInHow to build a responsive email listHow to elevate marketing effortsHow to perform Search Engine Optimization (SEO)How to do video marketing and live StreamingHow to create compelling offersHow to optimize online presenceHow to master digital advertising techniques.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Overview of Digital Marketing
Lecture 2 What is digital marketing?
Lecture 3 The key channels of digital marketing
Lecture 4 Benefits of digital marketing
Lecture 5 Digital Marketing Channels
Section 3: Marketing principles
Lecture 6 Understanding marketing principles
Lecture 7 Marketing Mix (4 Ps)
Section 4: Understanding Your Target Audience
Lecture 8 The Importance of Knowing Your Audience
Lecture 9 Segmenting Your Market for Precision
Section 5: Crafting Irresistible Offers
Lecture 10 The Psychology of a Compelling Offer
Lecture 11 A/B Testing Your Offers
Section 6: Optimizing Your Online Presence
Lecture 12 Building a High-Converting Website
Lecture 13 Search Engine Optimisation (SEO)
Lecture 14 SEO for Product Pages
Section 7: Mastering Social Media Marketing
Lecture 15 Overview of Social Media Platforms
Lecture 16 Choosing the Right Social Media Platforms
Lecture 17 Creating Engaging Content That Sells
Section 8: Driving Traffic with Digital Advertising
Lecture 18 Introduction to Paid Advertising
Lecture 19 Creating Effective Ad Campaigns
Section 9: Leveraging Email Marketing for Quick Conversions
Lecture 20 Building a Responsive Email List
Lecture 21 Writing High-Conversion Email Campaigns
Section 10: Utilizing Influencer Marketing
Lecture 22 Finding the Right Influencers
Lecture 23 Measuring the Success of Influencer Campaigns
Section 11: Measuring and Analyzing Your Marketing Efforts
Lecture 24 Key Metrics for Product Marketing
Lecture 25 Using Analytics to Make Data-Driven Decisions
Lecture 26 Google Analytics and Other Analytics Tools
Section 12: Harnessing Emerging Technologies and Trends
Lecture 27 Video Marketing and Live Streaming
Lecture 28 The Role of Automation in Marketing
Section 13: Digital Marketing Plan
Lecture 29 How to Develop a Comprehensive Digital Marketing Plan
Section 14: Recap of key points
Lecture 30 Recap of key points
Section 15: Encouragement and success
Lecture 31 Encouragement for ongoing success in business and marketing
Anyone interested in product marketing,Entrepreneurs launching new products,Online business owners,Marketers looking to improve their sales skills,Startups wanting to scale quickly
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